When
Facebook rolled out facial recognition tools in the European Union this
year, it promoted the technology as a way to help people safeguard
their online identities.
“Face
recognition technology allows us to help protect you from a stranger
using your photo to impersonate you,” Facebook told its users in Europe.
It
was a risky move by the social network. Six years earlier, it had
deactivated the technology in Europe after regulators there raised questions
about its facial recognition consent system. Now, Facebook was
reintroducing the service as part of an update of its user permission
process in Europe.
Yet Facebook is
taking a huge reputational risk in aggressively pushing the technology
at a time when its data-mining practices are under heightened scrutiny
in the United States and Europe. Already, more than a dozen privacy and
consumer groups, and at least a few officials, argue that the company’s
use of facial recognition has violated people’s privacy by not obtaining
appropriate user consent.READ MORE!!!
No comments:
Post a Comment