Apple is set to launch new subscription services aimed at video and news at an event later today.
The details: There’s still plenty we don’t know but Apple will reportedly charge $9.99 per month each for the TV and news subscriptions. It seems likely it will unveil a games bundle too. The TV app will provide ‘one-click’ subscriptions to other services like HBO, Starz and Showtime, but won’t include Netflix or Hulu. There will also be original Apple TV productions available when it launches. The news subscription will feature over 200 newspapers and magazines, including the Wall Street Journal and Vox (but not the New York Times or the Washington Post.)
A major pivot: This is a radical departure for a company better known for its high-end hardware. The reason behind this huge, bold pivot is that sales of its gadgets are stagnating. If it’s to keep growing at a blockbuster rate, Apple needs to change its strategy. It hopes that this push into subscriptions will be its savior.
It’s showtime: The launch will be led by CEO Tim Cook and held in the Steve Jobs Theater at Apple’s headquarters in Cupertino, California. It starts at 10am PT. You can watch it live here.
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