Facebook wants to know which of your friends you have a “Secret Crush” on

The feature will let Facebook Dating users pick up to nine friends they’d like to date, and they’ll get a notification if the feeling is mutual.

The context: It’s part of a big expansion of the platform’s dating feature, which is now available in 14 new countries on top of the original five (none of which are the US, yet.) Facebook hopes to use its clout to take on the crowded dating app market, which includes competitors like Hinge, Bumble, and Tinder.

The news: It was just one of several announcements at Facebook’s annual F8 conference yesterday. Mark Zuckerberg unveiled the biggest redesign since 2011, and fleshed out plans to integrate WhatsApp, Messenger, and Instagram into a single end-to-end encrypted product, though he said this is years away from launch. He also announced plans to start shipping new wireless VR headsets and launch Facebook’s smart screen “Portal” product internationally.

However: There was a glaring omission at the event. Not one of these announcements really address the main concerns with Facebook, which center around user data, and targeted advertising.